Jose Espinoza | ATL based Creative

Jose Espinoza staring off into the distance

I’m Jose Espinoza and I’m an Atlanta based creative.

I am a strategic and results-oriented Senior Visual Designer with a strong passion for crafting impactful marketing and branding experiences. With extensive expertise in design systems, creative direction, and user-centered design, I am eager to contribute to a dynamic team where I can elevate brand identities, drive business growth, and deliver exceptional design solutions that exceed expectations.

My work

From vibrant branding projects to dynamic marketing campaigns, each piece showcases my commitment to staying at the forefront of design trends and delivering impactful visual solutions.

Lead Visual Designer

StudentBridge, 2024

I led the creation of a cohesive design system that ensured consistency across digital platforms and marketing materials. I developed high-quality marketing assets, including landing pages, email campaigns, and digital ads, all aimed at engaging prospective students and strengthening the brand. My designs effectively communicated the company’s value proposition, driving conversions and boosting student engagement. I also spearheaded brand design updates, modernizing StudentBridge’s visual identity with refreshed logos, typography, and color palettes. Additionally, I created motion graphic assets for videos, webinars, and events to enhance user interaction. My work was key in supporting StudentBridge’s mission of connecting higher education institutions with students, consistently delivering innovative designs aligned with business goals.

Visual Designer

Expedia Group, 2018-2024

I had the opportunity to work alongside a talented creative team, driving the success of key marketing and branding initiatives. My role has encompassed designing immersive event spaces, conceptualizing trade show displays, and developing comprehensive brand guidelines to ensure consistency across all touchpoints. I executed visually compelling campaigns that resonated with audiences and elevate the Expedia Group brand.

Creative Director

Fitzroy Toys, 2017-2018

I led a comprehensive brand revitalization and website overhaul, driving the visual direction and strategic growth of the brand. Working within a small, dynamic three-person team, I utilized my expertise in design, art direction, photography, and development to craft a cohesive and engaging brand experience. My leadership and creative vision played a pivotal role in reimagining the brand’s identity, resulting in a transformation that resonated deeply with our audience.

As the Creative Director at Fitzroy Toys, I orchestrated a complete brand rejuvenation and website transformation. In a small yet vibrant three-person team, I leveraged my versatile skill set encompassing design, development, photography, and art direction to breathe fresh life into the brand. This journey has fostered a profound connection with the company, making our accomplishments all the more fulfilling.

As the Creative Director at Fitzroy Toys, I orchestrated a complete brand

rejuvenation and website transformation. In a small yet vibrant three-person team,

I leveraged my versatile skill set encompassing design, development, photography, and art direction to breathe fresh life into the brand. This journey has fostered a profound connection with the company, making our accomplishments all the more fulfilling.

Web Designer

OMNI Digital Creative, 2015-2016

I specialized in crafting custom WordPress themes and creating seamless digital experiences for clients, including local businesses and celebrities. I also developed branding identities, social media assets, and style guides. This role sharpened my ability to combine creativity with functionality, delivering highly tailored web solutions that consistently exceeded client expectations.

As one of the lead web designers at OMNI Digital Creative, I collaborated closely with clients, including local businesses and celebrities, to deliver bespoke digital experiences. My primary focus involved crafting original WordPress themes, along with developing branding identities, social media assets, and comprehensive style guides. This role honed my ability to blend creativity with functionality, ensuring every project surpassed expectations.

Front-End Web Developer

Prodege. 2014-2015

I worked closely with the design team to transform concepts into smooth, responsive web experiences. I built new pages and implemented innovative features across platforms like Swagbucks.com, Prodegemr.com, and Ncrave. This role enabled me to blend design skills with technical expertise, enhancing user engagement and driving platform growth.

As a key member of the front-end team at Prodege, LLC, I collaborated closely with our in-house design team to translate concepts into seamless web experiences. My responsibilities ranged from building new pages to implementing innovative features across platforms such as Swagbucks.com, Prodegemr.com, and Ncrave. This role allowed me to merge design finesse with technical acumen, driving user engagement and platform growth.

UI Designer

Prodege, 2011-2014

Leveraging user-centered design principles, I collaborated with cross-functional teams to create intuitive experiences, aligning user needs with business goals to enhance platform functionality and user satisfaction.

At Prodege, LLC, I played a pivotal role in crafting various pages, games, layouts, widgets, and onboarding tours for Swagbucks.com. By marrying user-centric design principles with cutting-edge technology, I contributed to enhancing the overall user experience and platform functionality.

Education

BA Multimedia Design
Brooks College of Design
Long Beach, CA, 2008

My skillset

Design Systems: Creating and maintaining cohesive design systems for consistency across all platforms.
Branding: Developing and evolving brand identities, including logos, typography, and color schemes.
UX/UI Design: Crafting intuitive and visually appealing user interfaces and experiences.
Marketing Creative: Designing assets for digital marketing campaigns, including landing pages, emails, and ads.
Motion Graphics: Producing dynamic visuals for videos, animations, and interactive content.
Prototyping & Wireframing: Using tools like Sketch, Figma, or Adobe XD to design and prototype interactive web and mobile experiences.
Creative Software: Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.).
Collaboration: Working closely with product managers, developers, and other stakeholders to ensure design alignment with business goals.
User-Centered Design: Applying research and insights to design solutions that address user needs and enhance engagement.
Typography & Layout: Mastery of typography, grid systems, and layout principles for clean, effective design.

My experience

I've had the privilege of collaborating with an incredible array of talented individuals. Below are just a few of the esteemed companies where I've had the pleasure of contributing my creativity.